The new Mahindra Thar 2020 has earned a lot of fans in India and clearly it was one of the most highly-awaited cars of the year. It has made huge sales for Mahindra in just a short amount of time since its booking began. Also, the fact that its booking has surpassed the 9000 mark milestone only a couple of days after its launch tells the story of its potential & desirability in the Indian market.
As part of phase one markets, the demo models of the new 4×4 SUV are available in only 18 cities but its fame led the fans of the Thar 2020 to make bookings.
What Does Top-Management Have To Say?
Mahindra received a tremendous response for its Thar 2020 model. And speaking about it, the CEO, Automobile Division, Mahindra & Mahindra Ltd, Veejay Nakra said:
We are very much happy with the overwhelming response & excitement that the new Thar 2020 has stirred up in the Indian market. What is also remarkably encouraging is how well it resonated with the lifestyle seekers, women buyers and families, opening a completely new set of customer base for this exceptional iconic 4×4 SUV. We have begun test drives in just 18 cities in the first phase, despite this, we received an overwhelming number of bookings, 9000, since its launch, which is quite unprecedented for this segment. Our current short-term goal is to ensure that the demo models, test drives, are made available in the rest of the country as soon as possible. This will help more people to experience the new Thar first-hand and book it.
Also Read: Mahindra Thar 2020 Launched in India
Price Range & Trend
Talking about the new Thar model, it is available in many different variants. The price range starts from ₹9.80 lakh and goes up to ₹13.75 lakh, depending on the variant. Mahindra has seen a trend among the sales, it said that out of all the different trims available in the Indian market, customers have shown keen interest in the Convertible Top & Automatic Transmission top-end variants.
*The prices mentioned are ex-showroom