According to the report from Maruti Suzuki, the company earned a 1.7% YoY growth in total sales in November 2020. Maruti Suzuki is India’s biggest carmaker and reportedly, it sold 138,956 units in the domestic market and 5,263 additional units to other OEMs.
Comparing Sales Figures With Last Year
The company has a total sales of 153,223, which includes domestic as well as exports, in November 2020. Which is higher than the sales figure in November 2019 – 150,630.
The first few months of 2020 has been a dry spell for the company because of the on-going COVID19 pandemic, which affected the entire Indian automobile industry.
However, the festivity season that began in October, brought in tremendous growth in sales for Maruti Suzuki. And this trend kept on going well into November too – because of Diwali celebrations.
Segment Wise Sales
Surprisingly, a major portion of Maruti’s sales momentum in November 2020 came from utility sub-segment & vans. However, the company observed a decline in sales in its mini & compact sub-segments.
Currently, Maruti offers S-Presso & Alto cars in the mini sub-segment, which reported a YoY decline of 15.5% sales this November. And in the compact segment, the company faced a YoY 1.8% decline in sales for some of its popular cars such as Ignis, Dzire, Baleno, WagonR, Swift and Celerio.
However, the trend in the sedan sub-segment was different. The company gained revival here by getting more sales for Ciaz. Its YoY sales this November was more than November 2019 with figures standing at 1870 as opposed to 1,448 units last year.
Did You Know? Third Generation Volvo S60 Launching In India
What Management Has To Say?
The Executive Director of Marketing & Sales at Maruti Suzuki, Shashank Srivastava said that he’s expecting that the current demand will remain the same till at least December end. But he also said that he’s unsure what will happen after it but the current move by people shows that they are moving towards personal mobility options in the current pandemic times.