2021 Bmw 4 Series Soft Top Convertible Side View

Luxury Car Makers Beating COVID19 Impact With Festive Deals

Due to all the ruckus spread by the general economic slowdown along with the COVID19 -induced lockdown, the Indian automotive industry is battling tough times. The luxury vehicle segment got the worst affected, the sales almost dropped by 40% this calendar year.

Now, the luxury car makers are trying to beat the blues by encashing the most during this festive season by attracting more customers with amazing offers. From attractive service packages to free insurance to heavy discounts, they have given all their efforts to lure in maximum customers and turn around their sales figure up.


Audi’s Festive Celebration Programmes cover their certain vehicles. Their scheme may offer relaxation in terms of interest rates up to five years. Apart from this, existing customers are also taken care of, Audi is making upgrades & repurchases simpler with their special Loyalty and Exchange Programmes. And for customers who want to buy a pre-owned Audi, the company will be offering low EMIs as Audi has tied up with various banks.

Also Read: Audi Q2 Launched in India


Mercedes-Benz is offering its customers complimentary first-year insurance along with low EMI which starts from Rs 39,999 for the C-Class at an interest rate of 7.99%, among many other benefits.


BMW is expecting this year’s sales to be lower than 2019 (according to a top company official), even then the German automaker is looking to cash in on people.

BMW India has started various programmes such as Easy Start and BMW 360 schemes. Through them, the company offers assured buy-back value, low monthly payments, and flexible end of term options. And the company’s Financial Services is providing low-interest rates which are as low as 5.55% on selected models.

To reduce the cost of ownership, BMW India is also offering Service Inclusive and Service Inclusive Plus. And the company is also offering the MINI Countryman Cooper S at an affordable interest rate of 6.99% along with 5 years or 100,000 km of a complimentary service package.

But these prices are not here to stay this low for long. BMW Group India announced that, due to rising costs and depreciating currency, the prices across the BMW and MINI product portfolio will be increased from November 1.


One of the other big players in the luxury car-maker industry such as Jaguar Land Rover is offering attractive Finance Offers for the Land Rover Discovery Sport. The EMI will start from Rs 57,900 along with an annual bullet of Rs 4.07 lakh.